{"product_id":"beyond-discovery-moving-academic-research-to-the-market-9780197512708","title":"Beyond Discovery: Moving Academic Research to the Market","description":"Academic discoveries account for some of the most successful products in the marketplace, from pharmaceutical blockbusters like LyricaÂ(R) to household names like Gatoradeâ„[. Yet few researchers understand the process of technology transfer or the various pathways for commercialization available to them. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBeyond Discovery \u003c\/em\u003eis the ultimate guide for researchers interested in moving their inventions from the laboratory to the marketplace. Focusing particularly on scientists and engineers, this volume demystifies the process of commercialization by offering clarity on key complex topics, including technology transfer, intellectual property, and the uneven landscape for inventors of different genders and ethnicities. The authors describe how academics must adapt their thinking and provide numerous best practices for advancing through this unfamiliar and demanding terrain, with profiles of current scientists and engineers to illustrate how academic inventions have translated to commercial success.\u003cem\u003e Beyond Discovery \u003c\/em\u003ealso offers realistic recommendations to academic institutions for engaging their researchers in the commercialization enterprise. \u003cp\u003e\u003c\/p\u003eComprehensive and pragmatic, \u003cem\u003eBeyond Discovery\u003c\/em\u003e illustrates how commercialization can deepen the impact of academic research and offers seasoned advice for each step in the technology transfer process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14986970\"\u003eJean E. Schelhorn\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14986971\"\u003eJoan M. Herbers\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.60w x 0.54d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780197512708\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0197512704\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS048000\"\u003eNew Business Enterprises\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJean E. Schelhorn, PhD\u003c\/strong\u003e, is Director of Commercialization and Industry Collaborations for the College of Veterinary Medicine at The Ohio State University. Formerly, Dr. Schelhorn held executive positions at Owens Corning, the Battelle Memorial Institute, and the Technology Licensing and\u003cbr\u003eCommercialization office at The Ohio State University. She has launched numerous products into the market, she is an inventor on twelve US-issued patents and numerous associated foreign patents, and supports inventors and entrepreneurs world-wide. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eJoan M. Herbers, PhD\u003c\/strong\u003e, is Professor and Dean Emeritus at the Ohio State University, Co-Principal Investigator of the Advance Resource Coordination Network Project, and former President of the Association for Women in Science. In mid-career, Dr. Herbers pivoted from studying social insects to\u003cbr\u003edeveloping expertise on gender issues in science. She led a project at Ohio State which developed the first program specifically targeting women scientists interested in commercialization.\u003cbr\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44562868404461,"sku":"9780197512708","price":55.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4dbc41e1-a55c-420f-b524-96cbf75802aa.jpg?v=1701837921","url":"https:\/\/sureshotbooks.com\/products\/beyond-discovery-moving-academic-research-to-the-market-9780197512708","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}