{"product_id":"beyond-the-idea-9781250851116","title":"Beyond the Idea","description":"\u003cp\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eReverse Innovation\u003c\/i\u003e and \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e distill more than a decade of exclusive research into one short, powerful, action-oriented book. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCompanies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. \u003cp\u003e\u003c\/p\u003eVijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In \u003ci\u003eBeyond the Idea\u003c\/i\u003e, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. \u003cp\u003e\u003c\/p\u003eBy offering specific action steps, \u003ci\u003eBeyond the Idea\u003c\/i\u003e extends the elegant conceptual insights from \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e, Govindarajan and Trimble's parable. \u003ci\u003eBeyond the Idea\u003c\/i\u003e shows exactly how to: \u003cp\u003e\u003c\/p\u003e- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. \u003cp\u003e\u003c\/p\u003e- Manage any innovation initiative as a \u003ci\u003edisciplined experiment.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e- Implement three distinct models for moving from ideas to action. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBeyond the Idea\u003c\/i\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12494284\"\u003eVijay Govindarajan\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martins Press-3PL\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.45d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781250851116\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1250851114\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-NON\"\u003eNon-Classifiable\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-NON000000\"\u003eNon-Classifiable\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS019000\"\u003eDecision Making \u0026amp; Problem Solving\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS046000\"\u003eMotivational\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eVIJAY GOVINDARAJAN (VG) is the Earl C. Daum 1924 Professor of International Business at Tuck at Dartmouth. In the latest global ranking of management thinkers, VG came in third place. He lives in New Hampshire. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCHRIS TRIMBLE, also on the faculty at Tuck, has been an advisor for dozens of top corporations. With Govindarajan he co-authored \u003ci\u003eThe New York Times\u003c\/i\u003e bestseller \u003ci\u003eReverse Innovation\u003c\/i\u003e (2012) and \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e (2013)\u003ci\u003e. \u003c\/i\u003eHe lives in Vermont.\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"St. Martins Press-3PL","offers":[{"title":"Default Title","offer_id":44444849766637,"sku":"9781250851116","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ba49f15e-eee6-4787-bf43-bed80977caae.jpg?v=1700250800","url":"https:\/\/sureshotbooks.com\/products\/beyond-the-idea-9781250851116","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}