{"product_id":"breaking-in-the-news-9781737921318","title":"Breaking in the News","description":"What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eWhat if a podcast that has millions of subscribers wanted to have you on to tell your story?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.\u003c\/p\u003e\u003cp\u003eYou don't need to pay thousands of dollars a year to a public relations agency.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGetting press coverage can be done yourself;\u003c\/em\u003e you just need to know what it takes to be newsworthy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book, you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the media works\u003c\/li\u003e\n\u003cli\u003eWhat journalists are looking for\u003c\/li\u003e\n\u003cli\u003eHow to get featured in magazines and podcasts\u003c\/li\u003e\n\u003cli\u003eWhat it takes to get national media exposure\u003c\/li\u003e\n\u003cli\u003eWhat are the best ways to prepare for your media interview\u003c\/li\u003e\n\u003cli\u003eHow to establish relationships with journalists\u003c\/li\u003e\n\u003cli\u003eYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies.\u003c\/li\u003e\n\u003cli\u003eYou will get inside knowledge from local and national newsrooms on how to craft the perfect pitch.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and \u003cem\u003eonce you get the call to be interviewed\u003c\/em\u003e, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePublic relations is all about storytelling, and you have a great story to tell.\u003c\/p\u003e\u003cp\u003eYou may not know what it is yet, but that's what this book will help you figure out.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIn fact, it's going to help you come up with multiple stories.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14971761\"\u003eAlison Maloni\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alison May Public Relations\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781737921318\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1737921316\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS109000\"\u003eWomen in Business\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e","brand":"Alison May Public Relations","offers":[{"title":"Default Title","offer_id":42701724156141,"sku":"9781737921318","price":14.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_757cf7a0-ac3c-4a9e-a8ee-edf4f12178ab.jpg?v=1649952353","url":"https:\/\/sureshotbooks.com\/products\/breaking-in-the-news-9781737921318","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}