{"product_id":"breaking-the-social-media-prism-how-to-make-our-platforms-less-polarizing-9780691241401","title":"Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing","description":"\u003cp\u003e\u003cb\u003eA revealing look at how user behavior is powering deep social divisions online--and how we might yet defeat political tribalism on social media\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. \u003ci\u003eBreaking the Social Media Prism\u003c\/i\u003e challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. \u003cp\u003e\u003c\/p\u003eDrawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off--detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit \"reset\" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. \u003cp\u003e\u003c\/p\u003eProviding data-driven recommendations for strengthening our social media connections, \u003ci\u003eBreaking the Social Media Prism\u003c\/i\u003e shows how to combat online polarization without deleting our accounts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14319133\"\u003eChris Bail\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 5.40h x 8.30w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780691241401\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0691241406\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC071000\"\u003eTechnology Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060140\"\u003eInternet | Social Media\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChris Bail\u003c\/b\u003e is professor of sociology and public policy at Duke University, where he directs the Polarization Lab. He is the author of \u003ci\u003eTerrified: How Anti-Muslim Fringe Organizations Became Mainstream \u003c\/i\u003e(Princeton). Website chrisbail.net Twitter @chris_bail\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":44488695054573,"sku":"9780691241401","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_695d9e83-26d3-467d-ba47-c57d81783dad.jpg?v=1700857297","url":"https:\/\/sureshotbooks.com\/products\/breaking-the-social-media-prism-how-to-make-our-platforms-less-polarizing-9780691241401","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}