{"product_id":"colorwise-a-data-storytellers-guide-to-the-intentional-use-of-color-9781492097846","title":"Colorwise: A Data Storyteller's Guide to the Intentional Use of Color","description":"\u003cp\u003eData has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators--color--is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. \u003c\/p\u003e\u003cp\u003e Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding. \u003c\/p\u003e\u003cp\u003e You'll explore: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe role that color theory plays in data visualization and storytelling \u003c\/li\u003e\n\u003cli\u003eVarious color techniques you can use to improve data visualizations \u003c\/li\u003e\n\u003cli\u003eHow colors affect your audience's understanding of data visualizations \u003c\/li\u003e\n\u003cli\u003eHow to use color intentionally to help guide your audience \u003c\/li\u003e\n\u003cli\u003eTips for using colors that people with color vision deficiency can interpret \u003c\/li\u003e\n\u003cli\u003eHow to apply the book's guidelines for use in your own projects \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11484920\"\u003eKate Strachnyi\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 165\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781492097846\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1492097845\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM089000\"\u003eData Science | Data Visualization\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM012000\"\u003eSoftware Development \u0026amp; Engineering | Computer Graphics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM005030\"\u003eBusiness \u0026amp; Productivity Software | Business Intelligence\u003c\/a\u003e\u003cbr\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":44491329143021,"sku":"9781492097846","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c3af6def-4edf-477e-b635-91e6b01f697f.jpg?v=1700884419","url":"https:\/\/sureshotbooks.com\/products\/colorwise-a-data-storytellers-guide-to-the-intentional-use-of-color-9781492097846","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}