{"product_id":"communication-in-the-new-hybrid-ontoligies-from-platforms-to-the-metaverse-9788831322737","title":"Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse","description":"This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental the understanding of their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of algorithms, this work investigates the complex relationship between digital media and human creativity, always generating new hybrid ontologies. Therefore, the book explores two main trajectories: the convergence between production and consumption (prosumption) and the integrations between the digital and the physical sphere (phygital). In this phygital world based on new hybrid ontologies, everything that exists can be individualized, emotionalized, communicated, and exploited in a complex and competitive market of identities. The time has come to reflect both on the desirable and regrettable aspects of the contemporary innovations, exploring this \"brand new world\" made up of smart objects, customized contents, tangible images, and lucid emotions, at the same time enriching and saturating our daily experiences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15710142\"\u003eNello Barile\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Egea Spa - Bocconi University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 7.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9788831322737\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8831322737\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNello Barile\u003c\/b\u003e is Associate Professor at the Department of Communication at IULM University (Milan), where he teaches Sociology of Media and Sociology of Fashion. His research interests include sociology of media and communication, culture, fashion, consumption, and politics. He has published numerous books, articles, and short essays in Italy as well as in USA, UK, France, Germany, Spain, Brazil, and Russia. Currently, he is investigating the relationships between culture, power, and emerging media.\u003c\/p\u003e","brand":"Egea Spa - Bocconi University Press","offers":[{"title":"Default Title","offer_id":44569858048237,"sku":"9788831322737","price":42.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_0dd8385c-ace3-4f07-90bc-e66a60a0accd.jpg?v=1701930916","url":"https:\/\/sureshotbooks.com\/products\/communication-in-the-new-hybrid-ontoligies-from-platforms-to-the-metaverse-9788831322737","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}