{"product_id":"convergence-culture-where-old-and-new-media-collide-9780814742952","title":"Convergence Culture: Where Old and New Media Collide","description":"\u003cp\u003e\u003cb\u003eWinner of the 2007 Society for Cinema and Media Studies \u003c\/b\u003e\u003cb\u003eKatherine Singer Kovacs Book Award\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e2007 Choice Outstanding Academic Title\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eA classic study on the dynamic between an individual and different media channels\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e Convergence Culture\u003c\/i\u003e maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. \u003cp\u003e\u003c\/p\u003eHenry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of \u003ci\u003eSurvivor\u003c\/i\u003e Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young \u003ci\u003eHarry Potter\u003c\/i\u003e fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how \u003ci\u003eThe Matrix\u003c\/i\u003e has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. \u003cp\u003e\u003c\/p\u003eJenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-505070\"\u003eHenry Jenkins\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780814742952\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0814742955\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PSY\"\u003ePsychology\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PSY022070\"\u003ePsychopathology | Dissociative Identity Disorder\u003c\/a\u003e\u003cbr\u003e","brand":"New York University Press","offers":[{"title":"Default Title","offer_id":42683401044205,"sku":"9780814742952","price":53.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_9e11ea46-29b4-458a-8071-e621405b9fcf.jpg?v=1649743407","url":"https:\/\/sureshotbooks.com\/products\/convergence-culture-where-old-and-new-media-collide-9780814742952","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}