{"product_id":"corporate-explorer-fieldbook-how-to-build-new-ventures-in-established-companies-9781394159222","title":"Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies","description":"\u003cp\u003e\u003cb\u003eBuild an innovative new startup using the resources of an existing corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook: How to Build New Ventures in Established Companies\u003c\/i\u003e is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.\u003c\/p\u003e \u003cp\u003eYou'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003ewill also teach you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction\u003c\/li\u003e \u003cli\u003ePerform customer discovery interviews for ideating, incubating, and scaling ideas\u003c\/li\u003e \u003cli\u003eGenerate breakthrough ideas from within large companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn indispensable companion to the newly published \u003ci\u003eCorporate Explorer: \u003ci\u003eHow to Build New Ventures in Established Companies\u003c\/i\u003e\u003c\/i\u003e, the \u003ci\u003eCorporate Explorer Fieldbook\u003c\/i\u003e is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15511312\"\u003eAndrew Binns\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16007181\"\u003eEugene Ivanov\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 7.42w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781394159222\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1394159226\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS048000\"\u003eNew Business Enterprises\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44567421878509,"sku":"9781394159222","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_11072b87-f0e8-4881-ab8e-9f0aca67706a.jpg?v=1701891927","url":"https:\/\/sureshotbooks.com\/products\/corporate-explorer-fieldbook-how-to-build-new-ventures-in-established-companies-9781394159222","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}