{"product_id":"crisis-communication-pb-9781265849696","title":"Crisis Communication (Pb)","description":"\u003cp\u003e\u003cb\u003eThe Definitive Guide to Communicating in Any Crisis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications - or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink's book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.\"--\u003cb\u003eNorman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. \u003c\/p\u003e \u003cp\u003eSkillfully managing the perception of the crisis determines the difference between a company's life or death. Because in the pitched battle between perception and reality, perception \u003ci\u003ealways \u003c\/i\u003ewins.\u003c\/p\u003e \u003cp\u003eFortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable--whether it's in the form of human error, industrial accidents, criminal behavior, or natural disasters.\u003c\/p\u003e \u003cp\u003eIn this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. \u003ci\u003eCrisis Communications\u003c\/i\u003e offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it's too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC \u003c\/li\u003e\n\u003cli\u003ePERCEPTION AND REALITY \u003c\/li\u003e\n\u003cli\u003eCHOOSE THE BEST SPOKESPERSON FOR THE CRISIS \u003c\/li\u003e\n\u003cli\u003ePROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL \u003c\/li\u003e\n\u003cli\u003eMAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS \u003c\/li\u003e\n\u003cli\u003eTELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD \u003c\/li\u003e\n\u003cli\u003eUSE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe explosion of the Internet and, especially, social media, has added a new layer to the business leader's skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it.\u003c\/p\u003e \u003cp\u003eWith in-depth case studies of Toyota, BP, and Penn State, \u003ci\u003eCrisis Communications \u003c\/i\u003eprovides everything you need to successfully lead your company through today's rocky landscape of business--where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR STEVEN FINK'S \u003ci\u003eCRISIS MANAGEMENT\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \"Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: 'Is Steven Fink's book one that busy executives ought to read?' The answer is a resounding yes.\"--\u003cb\u003e\u003ci\u003eLOS ANGELES TIMES\u003c\/i\u003e\u003c\/b\u003e, FRONT PAGE SUNDAY BOOK REVIEW\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11193621\"\u003eSteven Fink\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781265849696\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1265849692\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS066000\"\u003eTraining\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":44453806538989,"sku":"9781265849696","price":37.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4da7add4-e2e9-4b96-8a2c-fb167f9eae93.jpg?v=1700370253","url":"https:\/\/sureshotbooks.com\/products\/crisis-communication-pb-9781265849696","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}