{"product_id":"data-is-everybodys-business-the-fundamentals-of-data-monetization-9780262552981","title":"Data Is Everybody's Business: The Fundamentals of Data Monetization","description":"\u003cb\u003eA clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.\u003cbr\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial \u003ci\u003eand\u003c\/i\u003e noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In \u003ci\u003eData Is Everybody's Business\u003c\/i\u003e, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eKey features of the book: \u003cbr\u003e- Grounded in twenty-eight years of \u003cb\u003eacademic research\u003c\/b\u003e, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e- Definitions of key terms, self-reflection questions, appealing graphics, and \u003cb\u003eeasy-to-use frameworks\u003c\/b\u003e\u003cbr\u003e- Rich with \u003cb\u003edetailed case studies\u003cbr\u003e\u003c\/b\u003e- Supplemented by free MIT CISR \u003cb\u003ewebsite resources\u003c\/b\u003e (cisr.mit.edu) \u003cp\u003e\u003c\/p\u003eIdeal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, \u003ci\u003eData Is Everybody's Business\u003c\/i\u003e is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15848420\"\u003eBarbara H. Wixom\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16601226\"\u003eCynthia M. Beath\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15848422\"\u003eLeslie Owens\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780262552981\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0262552981\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS083000\"\u003eInformation Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eCynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.\u003cbr\u003eBarbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.\u003cbr\u003eLeslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.\u003c\/p\u003e","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":48457506521325,"sku":"9780262552981","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_ed82e84d-d37c-4cb2-9121-f9b5206b3067.jpg?v=1753582110","url":"https:\/\/sureshotbooks.com\/products\/data-is-everybodys-business-the-fundamentals-of-data-monetization-9780262552981","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}