{"product_id":"design-for-how-people-think-using-brain-science-to-build-better-products-9781491985458","title":"Design for How People Think: Using Brain Science to Build Better Products","description":"\u003cp\u003eUser experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.\u003c\/p\u003e\u003cp\u003eCorporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct contextual interviews to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn about the six minds of user experience and how each contributes to the perception of a singular experience\u003c\/li\u003e\n\u003cli\u003eFind out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes\u003c\/li\u003e\n\u003cli\u003eLearn how to immediately apply what you've learned to improve your products and services\u003c\/li\u003e\n\u003cli\u003eExplore practical examples of how the Fortune 100 used this system to build highly successful experiences\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14753964\"\u003ePhd John Whalen\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781491985458\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1491985453\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES011000\"\u003eProduct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS108000\"\u003eResearch \u0026amp; Development\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS016000\"\u003eConsumer Behavior | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eJohn Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design--the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":42696837431533,"sku":"9781491985458","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_5c100f43-3e74-4181-bea5-1652b0b413a1.jpg?v=1649883770","url":"https:\/\/sureshotbooks.com\/products\/design-for-how-people-think-using-brain-science-to-build-better-products-9781491985458","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}