{"product_id":"digital-product-management-9781780175324","title":"Digital Product Management","description":"With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13238477\"\u003eKevin J. Brennan\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15155972\"\u003eSallie Godwin\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15313575\"\u003eFilip Hendrickx\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e BCS, the Chartered Institute for IT\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.44d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781780175324\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1780175329\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS019000\"\u003eDecision Making \u0026amp; Problem Solving\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM005000\"\u003eBusiness \u0026amp; Productivity Software | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eKevin Brennan is Product Management and Business Transformation Lead at Product MVP Consultancy, helping companies turn product concepts into thriving businesses and building high-performing product teams. He is best known for leading the development of the Business Analysis Body of Knowledge and building it into the professional standard for BAs. Sallie Godwin is currently product owner and business analyst at Riskhub, helping to develop property compliance software that makes risk management simple. Previously she has worked at ITV, Lloyds Bank and in Central Government in a mix of BA, product owner and product management roles. Filip Hendrickx has over ten years in business consulting and a prior ten years in software engineering and research, enabling him to connect strategy and portfolio management with project execution and product development. As co-founder of the BA \u0026amp; Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium.\u003c\/p\u003e","brand":"BCS, the Chartered Institute for IT","offers":[{"title":"Default Title","offer_id":44547985834221,"sku":"9781780175324","price":68.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_73ad657e-8003-43fa-abf9-d5c94b99b686.jpg?v=1701632572","url":"https:\/\/sureshotbooks.com\/products\/digital-product-management-9781780175324","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}