{"product_id":"digital-strategies-data-driven-public-relations-marketing-and-advertising-9780190925390","title":"Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising","description":"\u003cem\u003eDigital Strategies\u003c\/em\u003e explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14344329\"\u003eRegina Luttrell\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14344330\"\u003eSusan Emerick\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14344331\"\u003eAdrienne Wallace\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.21w x 0.61d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780190925390\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0190925396\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN004000\"\u003eCommunication Studies\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eREGINA LUTTRELL, PH.D. \u003c\/strong\u003eis currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eSUSAN F. EMERICK \u003c\/strong\u003eis a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one\u003cbr\u003eof the top 50 Influential Women in Digital Marketing. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eADRIENNE A. WALLACE, PH.D.\u003c\/strong\u003e is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.\u003cbr\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44537041125613,"sku":"9780190925390","price":78.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_77e983bb-cadc-4782-bc85-2bb2207dc69a.jpg?v=1701435276","url":"https:\/\/sureshotbooks.com\/products\/digital-strategies-data-driven-public-relations-marketing-and-advertising-9780190925390","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}