{"product_id":"dynamics-of-international-advertising-theoretical-and-practical-perspectives-9781433127595","title":"Dynamics of International Advertising: Theoretical and Practical Perspectives","description":"\u003cp\u003eNow in its third edition, \u003cem\u003eDynamics of International Advertising\u003c\/em\u003e highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.\u003c\/p\u003e \u003cp\u003eWith a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eDynamics of International Advertising\u003c\/em\u003e is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-1028093\"\u003eBarbara Mueller\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Inc., International Academic Publi\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 7.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781433127595\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1433127598\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-ART\"\u003eArt\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-ART043000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS019000\"\u003eDecision Making \u0026amp; Problem Solving\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBarbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the \u003cem\u003eJournal of Advertising\u003c\/em\u003e, \u003cem\u003eInternational Journal of Advertising\u003c\/em\u003e, and \u003cem\u003eInternational Marketing Review\u003c\/em\u003e. She is the author of \u003cem\u003eCommunicating with the Multicultural Consumer: Theoretical and Practical Perspectives\u003c\/em\u003e (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of \u003cem\u003eAdvertising and Societies: Global Issues\u003c\/em\u003e (Peter Lang, second edition, 2010).\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Peter Lang Inc., International Academic Publi","offers":[{"title":"Default Title","offer_id":44586444357869,"sku":"9781433127595","price":131.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_2e9131af-b5d5-4b5c-b091-e582450e3345.jpg?v=1702180693","url":"https:\/\/sureshotbooks.com\/products\/dynamics-of-international-advertising-theoretical-and-practical-perspectives-9781433127595","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}