{"product_id":"earn-it-unconventional-strategies-for-brave-marketers-9781774584767","title":"Earn It: Unconventional Strategies for Brave Marketers","description":"\u003cp\u003e\u003cb\u003e2024 Porchlight Business Book Awards Longlist \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques--paying for ad space and trying to pop up on the \"right\" platforms--aren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eEarn It\u003c\/i\u003e, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting. \u003cp\u003e\u003c\/p\u003eThe strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-2368355\"\u003eSteve Pratt\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 1.10d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781774584767\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 177458476X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043010\"\u003eMarketing | Direct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSTEVE PRATT is the founder of The Creativity Business, which offers consulting, workshops, and keynotes to help companies develop differentiated content, marketing, and messaging that earns attention. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSteve is also the cofounder of the world's first branded podcast agency, Pacific Content. Named one of \u003ci\u003eEntrepreneur\u003c\/i\u003e's 100 Brilliant Companies, Pacific Content worked predomi- nantly with US-based brands, including Ford Motor Company, Audible, BMW, the \u003ci\u003eNew York Times\u003c\/i\u003e, Dell Technologies, Face- book, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch in 2014 and was acquired by Rogers Communications in 2019. Rogers ran the company until 2024. \u003cp\u003e\u003c\/p\u003ePrior to embarking on his entrepreneurship journey, Steve was the director of digital audio at the Canadian Broadcast- ing Corporation (CBC), where he ran a content innovation lab, launched one of the world's first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3.\u003cbr\u003eSteve originally learned how to earn attention by producing television, working in genres ranging from music to children's programming and entertainment journalism to local news. \u003cp\u003e\u003c\/p\u003eSteve lives in Vancouver, Canada, with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte.","brand":"Page Two Books, Inc.","offers":[{"title":"Default Title","offer_id":48456295022829,"sku":"9781774584767","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_9baf3e9c-3e71-448f-ac2e-5bc7b3dd1f1f.jpg?v=1753552335","url":"https:\/\/sureshotbooks.com\/products\/earn-it-unconventional-strategies-for-brave-marketers-9781774584767","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}