{"product_id":"ecommerce-marketing-how-to-get-traffic-that-buys-to-your-website-9781999878832","title":"eCommerce Marketing: How to Get Traffic That BUYS to your Website","description":"\u003cp\u003eDo you struggle to work out where to spend your marketing budget to grow sales?\u003c\/p\u003e\u003cp\u003eAre you always getting distracted by the latest 'must-have' marketing tool?\u003c\/p\u003e\u003cp\u003eHave you struggled to work out how to improve your marketing?\u003c\/p\u003e\u003cp\u003eThis \u003cstrong\u003eeasy-to-read and hype-free\u003c\/strong\u003e book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth.\u003c\/p\u003e\u003cp\u003eWritten to help time-poor eCommerce marketers and business owners, this book will become \u003cstrong\u003ethe marketing handbook\u003c\/strong\u003e that sits on your desk ready to help you solve each future marketing challenge.\u003c\/p\u003e\u003cp\u003eAs well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.\u003c\/p\u003e\u003cp\u003eBut this isn't just a list of ideas, at the heart of the book is the \u003cstrong\u003eCustomer MasterPlan Model\u003c\/strong\u003e. An easy to use, powerful system you can use to make the marketing decisions every time in your business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eeCommerce Marketing: How to get Traffic that BUYS to Your Website\u003c\/em\u003e is the only eCommerce traffic book you need. Including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e10 specific eCommerce marketing methods explained\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eComplete guide to the Customer MasterPlan Model - your new decision making tool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7 Marketing Maxims\u003c\/strong\u003e - ways you can quickly improve the performance of any marketing you're doing\u003c\/li\u003e\n\u003cli\u003eHow to improve BOTH customer acquisition AND customer retention\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow the advice in this book to create the marketing activity that will supercharge your sales growth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlready helping businesses around the world to grow their sales: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chlo 's candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now\"\u003c\/p\u003e\u003cp\u003eNicola Fox, Head of CRM, MissGuided\u003c\/p\u003e\u003cp\u003e\"As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chlo 's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action.\"\u003c\/p\u003e\u003cp\u003eSteven Sashen, CEO and co-founder, XeroShoes.com\u003c\/p\u003e\u003cp\u003eChlo  is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chlo  has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13040576\"\u003eRytis Lauris\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-6762129\"\u003eChloe Thomas\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kernu\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.73d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781999878832\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1999878833\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-NON\"\u003eNon-Classifiable\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-NON000000\"\u003eNon-Classifiable\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kernu","offers":[{"title":"Default Title","offer_id":42651917844717,"sku":"9781999878832","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_8dfb5533-c064-4081-9340-ebc29333155d.jpg?v=1649225978","url":"https:\/\/sureshotbooks.com\/products\/ecommerce-marketing-how-to-get-traffic-that-buys-to-your-website-9781999878832","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}