Effective Review and Approval of Digital Promotional Tactics


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Description

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.



Author: Dale Cooke
Publisher: Food and Drug Law Institute
Published: 09/25/2017
Pages: 236
Binding Type: Paperback
Weight: 1.23lbs
Size: 11.00h x 8.50w x 0.50d
ISBN13: 9781935065852
ISBN10: 1935065858
BISAC Categories:
- Law | Administrative Law & Regulatory Practice
- Computers | Design, Graphics & Media | General

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