{"product_id":"elevating-the-school-library-building-positive-perceptions-through-brand-behavior-9780838938706","title":"Elevating the School Library: Building Positive Perceptions through Brand Behavior","description":"What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards.\u003cp\u003eBranding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eincludes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation;\u003c\/li\u003e\n\u003cli\u003eoffers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan;\u003c\/li\u003e\n\u003cli\u003ewalks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work;\u003c\/li\u003e\n\u003cli\u003eshows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit;\u003c\/li\u003e\n\u003cli\u003epresents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility;\u003c\/li\u003e\n\u003cli\u003eanalyzes the work of Jim Collins (\u003cem\u003eGood to Great\u003c\/em\u003e), John Kotter (\u003cem\u003eOur Iceberg is Melting\u003c\/em\u003e), and others to shed light on the importance of the \"business\" aspects of the school library; and\u003c\/li\u003e\n\u003cli\u003espotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-1225161\"\u003eSusan D. Ballard\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16485171\"\u003eSarah Kelly Johns\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.39d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780838938706\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0838938701\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN025000\"\u003eLibrary \u0026amp; Information Science | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":44482840854765,"sku":"9780838938706","price":83.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_611bc838-cc63-4ef1-90af-f19168773e62.jpg?v=1700764782","url":"https:\/\/sureshotbooks.com\/products\/elevating-the-school-library-building-positive-perceptions-through-brand-behavior-9780838938706","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}