{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value-9781491973790","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003cp\u003eTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer's needs.\u003c\/p\u003e\u003cp\u003eIn this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.\u003c\/p\u003e\u003cp\u003eIn five parts, this book explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy organizations ship features rather than cultivate the value those features represent\u003c\/li\u003e\n\u003cli\u003eHow to set up a product organization that scales\u003c\/li\u003e\n\u003cli\u003eHow product strategy connects a company's vision and economic outcomes back to the product activities\u003c\/li\u003e\n\u003cli\u003eHow to identify and pursue the right opportunities for producing value through an iterative product framework\u003c\/li\u003e\n\u003cli\u003eHow to build a culture focused on successful outcomes over outputs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10833419\"\u003eMelissa Perri\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.20w x 0.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781491973790\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 149197379X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS108000\"\u003eResearch \u0026amp; Development\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES011000\"\u003eProduct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS087000\"\u003eProduction \u0026amp; Operations Management\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMelissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":42708462829805,"sku":"9781491973790","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_003e101e-f120-4ff3-9894-18d223d66616.jpg?v=1650091822","url":"https:\/\/sureshotbooks.com\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value-9781491973790","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}