{"product_id":"everyday-business-storytelling-create-simplify-and-adapt-a-visual-narrative-for-any-audience-9781119704669","title":"Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience","description":"\u003cp\u003e\u003cb\u003eA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations--and your career--forward\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eEveryday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience\u003c\/i\u003e, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands--including Facebook, Nestle, Accenture, and Marriot--bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, \u003ci\u003eEveryday Business Storytelling\u003c\/i\u003e offers an insightful exploration of how to develop compelling business narratives.\u003c\/p\u003e \u003cp\u003eYou'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.\u003c\/p\u003e \u003cp\u003eJust a few of the things you'll learn from this business book include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging\u003c\/li\u003e \u003cli\u003eThe four signposts of storytelling and how to identify and weave in your BIG idea to capture attention\u003c\/li\u003e \u003cli\u003eHow to craft expert headlines that guide your audience and advance your story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eEveryday Business Storytelling \u003c\/i\u003eis an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13675940\"\u003eJanine Kurnoff\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13675941\"\u003eLee Lazarus\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 8.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781119704669\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1119704669\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS066000\"\u003eTraining\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS059000\"\u003eSkills\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007010\"\u003eBusiness Communication | Meetings \u0026amp; Presentations\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor over two decades, Silicon Valley-bred sisters \u003cb\u003eJANINE KURNOFF\u003c\/b\u003e and \u003cb\u003eLEE LAZARUS\u003c\/b\u003e have helped teams at the world's top brands--including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic--become strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":42687661015277,"sku":"9781119704669","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_407fb905-d266-4b0b-9f57-de03229f383c.jpg?v=1649782973","url":"https:\/\/sureshotbooks.com\/products\/everyday-business-storytelling-create-simplify-and-adapt-a-visual-narrative-for-any-audience-9781119704669","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}