{"product_id":"fire-your-publicist-the-pr-and-publicity-secrets-that-will-make-you-and-your-business-famous-9780989608053","title":"Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous","description":"\u003cp\u003eYou make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?\u003c\/p\u003e\u003cp\u003eIndustry veteran Ed Zitron's follow-up to his best-selling public relations bible \u003cem\u003eThis Is How You Pitch\u003c\/em\u003e will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.\u003c\/p\u003e\u003cp\u003eFed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including: \u003c\/p\u003e\u003cp\u003e- How to pitch anything to any audience, from bloggers to the board room.\u003c\/p\u003e\u003cp\u003e- Using social media the right way, without wasting time, money or energy on the wrong tools and methodologies.\u003c\/p\u003e\u003cp\u003e- Becoming a master networker without breaking a sweat.\u003c\/p\u003e\u003cp\u003e- Getting to know the media - and how to work with them to get yourself noticed.\u003c\/p\u003e\u003cp\u003e- Navigating your way through difficult situations, from insignificance to armageddon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-7253361\"\u003eEd Zitron\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ezpr\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780989608053\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0989608050\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e","brand":"Ezpr","offers":[{"title":"Default Title","offer_id":42672963780845,"sku":"9780989608053","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_1be72555-fca3-4914-a5a7-47ca1664f326.jpg?v=1649546341","url":"https:\/\/sureshotbooks.com\/products\/fire-your-publicist-the-pr-and-publicity-secrets-that-will-make-you-and-your-business-famous-9780989608053","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}