{"product_id":"fordlandia-the-rise-and-fall-of-henry-fords-forgotten-jungle-city-9780312429621","title":"Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City","description":"\u003cp\u003e\u003cb\u003e From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. \u003cp\u003e\u003c\/p\u003eFordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. \u003cp\u003e\u003c\/p\u003eMore than a parable of one man's arrogant attempt to force his will on the natural world, \u003ci\u003eFordlandia\u003c\/i\u003e depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFordlandia\u003c\/i\u003e is a 2009 National Book Award Finalist for Nonfiction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3340584\"\u003eGreg Grandin\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Picador USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780312429621\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0312429622\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS033000\"\u003eLatin America | South America\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS036060\"\u003eUnited States | 20th Century\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGreg Grandin\u003c\/b\u003e is the author of \u003ci\u003eThe End of the Myth\u003c\/i\u003e, which won the Pulitzer Prize, and \u003ci\u003eFordlandia\u003c\/i\u003e, a finalist for the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award. His widely acclaimed books also include \u003ci\u003eThe Last Colonial Massacre\u003c\/i\u003e, \u003ci\u003eKissinger's Shadow\u003c\/i\u003e, and \u003ci\u003eThe Empire of Necessity\u003c\/i\u003e, which won the Bancroft and Beveridge awards in American history. He is Peter V. and C. Van Woodward Professor of History at Yale University.\u003c\/p\u003e","brand":"Picador USA","offers":[{"title":"Default Title","offer_id":42697290514669,"sku":"9780312429621","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e8a6281b-b545-4427-a8bd-db44214d0217.jpg?v=1649886612","url":"https:\/\/sureshotbooks.com\/products\/fordlandia-the-rise-and-fall-of-henry-fords-forgotten-jungle-city-9780312429621","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}