{"product_id":"gamification-for-product-excellence-9781837638383","title":"Gamification for Product Excellence","description":"\u003cp\u003e\u003cstrong\u003eStreamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign gamification frameworks that captivate users and deliver a compelling experience\u003c\/li\u003e\n\u003cli\u003eBuild a successful gamification strategy to go from concept to prototype to production with ease\u003c\/li\u003e\n\u003cli\u003eGamify product management processes using game techniques to effectively lead teams and stakeholders\u003c\/li\u003e\n\u003cli\u003ePurchase of the print or Kindle book includes a free PDF eBook\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplore gamification and learn how to engage your user with it\u003c\/li\u003e\n\u003cli\u003eGain insights into the functionality and implementation of different gamification frameworks\u003c\/li\u003e\n\u003cli\u003eMaster specific game elements and mechanics that can be used to improve user experiences\u003c\/li\u003e\n\u003cli\u003eDesign a successful gamification strategy to test your hypothesis and develop a business case\u003c\/li\u003e\n\u003cli\u003eImplement and test the prototype you've created with users for feedback\u003c\/li\u003e\n\u003cli\u003eSay the right words to sell your gamification strategy to stakeholders\u003c\/li\u003e\n\u003cli\u003eUse design thinking exercises and game elements to improve the product management process\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16492480\"\u003eMike Hyzy\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16492482\"\u003eBret Wardle\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13563117\"\u003eGabe Zichermann\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Packt Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.73d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781837638383\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1837638381\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM051440\"\u003eSoftware Development \u0026amp; Engineering | Tools\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM005000\"\u003eBusiness \u0026amp; Productivity Software | General\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":44488586428653,"sku":"9781837638383","price":56.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_85fb0e29-ef67-497c-a001-e00254127306.jpg?v=1700855534","url":"https:\/\/sureshotbooks.com\/products\/gamification-for-product-excellence-9781837638383","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}