{"product_id":"get-out-the-vote-how-to-increase-voter-turnout-9780815736936","title":"Get Out the Vote: How to Increase Voter Turnout","description":"\u003cp\u003eThe most important element in every election is getting voters to the polls--these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.\u003c\/p\u003e\u003cp\u003eIn this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to \"relational organizing\" through friend-to-friend communication and events.\u003c\/p\u003e\u003cp\u003eAvailable in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11847805\"\u003eDonald Green\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5111323\"\u003eAlan Gerber\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brookings Institution Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780815736936\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0815736932\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL008000\"\u003ePolitical Process | Campaigns \u0026amp; Elections\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL065000\"\u003ePolitical Process | Media \u0026amp; Internet\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL040000\"\u003eAmerican Government | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDonald P. Green\u003c\/b\u003e is a J.W. Burgess Professor of Political Science at Columbia University, where he has taught since 2011. Prior to that, he taught at Yale University, where he directed Yale's Institution for Social and Policy Studies. An expert on elections and campaign finance, he has written widely on public opinion, political behavior, and experimental research methods.\u003cb\u003eAlan S. Gerber\u003c\/b\u003e is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of \u003ci\u003ePromoting the General Welfare: New Perspectives on Government Performance\u003c\/i\u003e (Brookings, 2006).\u003c\/p\u003e","brand":"Brookings Institution Press","offers":[{"title":"Default Title","offer_id":44530351014125,"sku":"9780815736936","price":40.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4c3f275a-2b5e-4bfd-99ed-e035922f4933.jpg?v=1701404123","url":"https:\/\/sureshotbooks.com\/products\/get-out-the-vote-how-to-increase-voter-turnout-9780815736936","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}