{"product_id":"go-glocal-the-definitive-guide-to-success-in-entering-international-markets-9781544510330","title":"Go Glocal: The Definitive Guide to Success in Entering International Markets","description":"Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go \"glocal.\" In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11738498\"\u003eCraig Maginness\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781544510330\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1544510330\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS020000\"\u003eDevelopment | Business Development\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":44433400791277,"sku":"9781544510330","price":21.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_43a3e310-5ea3-446b-9dda-89e88aafd384.jpg?v=1700063238","url":"https:\/\/sureshotbooks.com\/products\/go-glocal-the-definitive-guide-to-success-in-entering-international-markets-9781544510330","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}