{"product_id":"hard-talk-confessions-of-an-accidental-marketing-and-communications-professional-9781631030994","title":"HARD TALK - Confessions of an Accidental Marketing and Communications Professional","description":"\u003cp\u003eIn \"Hard Talk: Confessions of an Accidental Marketing and Communications Pro,\" Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies. But more than just a playbook to marketing and communicating in the government contracting industry, Eileen's story is one of perseverance and resilience, as she overcame gender and cultural barriers to become a respected leader. Anyone seeking to succeed as a MarCom professional in the GovCon industry will find invaluable insights and advice in this inspiring and practical book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16402284\"\u003eEileen Cassidy Rivera\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Government Market Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781631030994\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 163103099X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC028000\"\u003eWomen's Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Government Market Press","offers":[{"title":"Default Title","offer_id":44477781967085,"sku":"9781631030994","price":26.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_1eab20c8-554b-4d26-a36f-f1275ef8ae23.jpg?v=1700704785","url":"https:\/\/sureshotbooks.com\/products\/hard-talk-confessions-of-an-accidental-marketing-and-communications-professional-9781631030994","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}