{"product_id":"hbr-guide-to-building-your-business-case-9781633690028","title":"HBR Guide to Building Your Business Case","description":"\u003cp\u003e\u003cb\u003eGet your idea off the ground.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003e\u003ci\u003eHBR Guide to Building Your Business Case\u003c\/i\u003e\u003c\/b\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpell out the business need for your idea\u003c\/li\u003e\n\u003cli\u003eAlign your case with strategic goals\u003c\/li\u003e\n\u003cli\u003eBuild the right team to shape and test your idea\u003c\/li\u003e\n\u003cli\u003eCalculate the return on investment\u003c\/li\u003e\n\u003cli\u003eAnalyze risks and opportunities\u003c\/li\u003e\n\u003cli\u003ePresent your case to stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-8989636\"\u003eRaymond Sheen\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781633690028\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1633690024\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007010\"\u003eBusiness Communication | Meetings \u0026amp; Presentations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS101000\"\u003eProject Management\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRaymond Sheen, PMP\u003c\/b\u003e, is the president of Product \u0026amp; Process Innovation, a consulting firm specializing in project management, product development, and process improvement. \u003cb\u003eAmy Gallo\u003c\/b\u003e is a contributing editor at \u003ci\u003eHarvard Business Review\u003c\/i\u003e and is the author of the forthcoming \u003ci\u003eHBR Guide to Managing Conflict at Work\u003c\/i\u003e.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":42680028823789,"sku":"9781633690028","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4ae5693a-92b3-4ed9-9ff4-8a68e32861f5.jpg?v=1649690542","url":"https:\/\/sureshotbooks.com\/products\/hbr-guide-to-building-your-business-case-9781633690028","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}