{"product_id":"hippie-food-how-back-to-the-landers-longhairs-and-revolutionaries-changed-the-way-we-eat-9780062437310","title":"Hippie Food: How Back-To-The-Landers, Longhairs, and Revolutionaries Changed the Way We Eat","description":"\u003cp\u003e\u003cstrong\u003eAn enlightening narrative history--an entertaining fusion of Tom Wolfe and Michael Pollan--that traces the colorful origins of once unconventional foods and the diverse fringe movements, charismatic gurus, and counterculture elements that brought them to the mainstream and created a distinctly American cuisine.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFood writer Jonathan Kauffman journeys back more than half a century--to the 1960s and 1970s--to tell the story of how a coterie of unusual men and women embraced an alternative lifestyle that would ultimately change how modern Americans eat. Impeccably researched, \u003cem\u003eHippie Food\u003c\/em\u003e chronicles how the longhairs, revolutionaries, and back-to-the-landers rejected the square establishment of President Richard Nixon's America and turned to a more idealistic and wholesome communal way of life and food.\u003c\/p\u003e\u003cp\u003eFrom the mystical rock-and-roll cult known as the Source Family and its legendary vegetarian restaurant in Hollywood to the Diggers' brown bread in the Summer of Love to the rise of the co-op and the origins of the organic food craze, Kauffman reveals how today's quotidian whole-foods staples--including sprouts, tofu, yogurt, brown rice, and whole-grain bread--were introduced and eventually became part of our diets. From coast to coast, through Oregon, Texas, Tennessee, Minnesota, Michigan, Massachusetts, and Vermont, Kauffman tracks hippie food's journey from niche oddity to a cuisine that hit every corner of this country.\u003c\/p\u003e\u003cp\u003eA slick mix of gonzo playfulness, evocative detail, skillful pacing, and elegant writing, \u003cem\u003eHippie Food\u003c\/em\u003e is a lively, engaging, and informative read that deepens our understanding of our culture and our lives today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10890826\"\u003eJonathan Kauffman\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e William Morrow \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.20w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780062437310\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0062437313\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC055000\"\u003eAgriculture \u0026amp; Food (see also Political Science | Public Poli\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-CKB\"\u003eCooking\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-CKB041000\"\u003eHistory\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC022000\"\u003ePopular Culture\u003c\/a\u003e\u003cbr\u003e","brand":"William Morrow \u0026 Company","offers":[{"title":"Default Title","offer_id":42663184171245,"sku":"9780062437310","price":21.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c33f839e-a76c-47ba-ba45-5ecc89275a4b.jpg?v=1649392695","url":"https:\/\/sureshotbooks.com\/products\/hippie-food-how-back-to-the-landers-longhairs-and-revolutionaries-changed-the-way-we-eat-9780062437310","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}