{"product_id":"how-not-to-fail-10-essential-lessons-from-bringing-100-startups-to-market-over-20-years-9798990424326","title":"How Not to Fail: 10 essential lessons from bringing \u0026#8232;100 startups to market over 20 years","description":"\u003cp\u003e\u003cstrong\u003eToo many good ideas fail. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMy mom died too young of a cancer that my doctor friends say shouldn't have killed her.\u003c\/p\u003e\u003cp\u003eTen years later I started working with a company that might have been able to save her life. But now I know she almost certainly would have ignored them if she'd come across them back then.\u003c\/p\u003e\u003cp\u003eIt's not that my mom didn't want to live. It's just that, like all of us, she was terrible about knowing what to notice and what to ignore. There's just too much stuff out there.\u003c\/p\u003e\u003cp\u003eAnd this is the fundamental problem for anyone offering anything new. Too many good ideas fail, not because they can't create their new thing but because they can't attract the attention of the people who can put their good idea to use, even if it would help them. Even if it might save their life.\u003c\/p\u003e\u003cp\u003eThis drives me crazy.\u003c\/p\u003e\u003cp\u003eSince 2002 I've helped more than 100 companies and not-for-profits succeed by attracting the attention of the people who can put them to use. A lot of these make people's lives better. Some have become big organizations. A few even save lives. When I can bring attention to worthwhile ideas, it feels to me like the reason why I'm on the planet.\u003c\/p\u003e\u003cp\u003eBecause smart startups shouldn't fail for stupid reasons.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13062813\"\u003eJeff Berman\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berman LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798990424326\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS107000\"\u003ePersonal Success\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Berman LLC","offers":[{"title":"Default Title","offer_id":48460569641197,"sku":"9798990424326","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_6775ecf5-549c-4a15-8998-bacbbcf1af82.jpg?v=1753666316","url":"https:\/\/sureshotbooks.com\/products\/how-not-to-fail-10-essential-lessons-from-bringing-100-startups-to-market-over-20-years-9798990424326","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}