{"product_id":"how-to-win-work-the-architects-guide-to-business-development-and-marketing-9781859469323","title":"How to Win Work: The Architect's Guide to Business Development and Marketing","description":"\u003cp\u003eYou are a great designer, but no-one knows. Now what?\u003c\/p\u003e\u003cp\u003eThis indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.\u003c\/p\u003e\u003cp\u003eIt bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad.\u003c\/p\u003e\u003cp\u003eFeaturing vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14066162\"\u003eJan Knikker\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Riba Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781859469323\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1859469329\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-ARC\"\u003eArchitecture\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-ARC015000\"\u003eProfessional Practice\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-ARC\"\u003eArchitecture\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-ARC003000\"\u003eBuildings | Residential\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS050040\"\u003ePersonal Finance | Retirement Planning\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJan Knikker\u003c\/strong\u003e is Partner at MVRDV, leading the Contracts, Business Development and Public Relations efforts. He leads MVRDV's branding efforts and has overseen the practice's rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism. Jan regularly lectures internationally, at commercial and academic venues in Germany, the UK, Israel, Colombia, Austria, Australia, Kuala Lumpur, and elsewhere. He writes for various publications and was Deputy Editor of Domus 2019.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Riba Publishing","offers":[{"title":"Default Title","offer_id":44438473310445,"sku":"9781859469323","price":70.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_3cf11dbb-9ef6-482b-b345-b77e0dc6913a.jpg?v=1700147426","url":"https:\/\/sureshotbooks.com\/products\/how-to-win-work-the-architects-guide-to-business-development-and-marketing-9781859469323","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}