{"product_id":"how-to-write-a-great-business-plan-9781422121429","title":"How to Write a Great Business Plan","description":"Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. \u003cp\u003e\u003c\/p\u003eWhy? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eHow to Write a Great Business Plan\u003c\/i\u003e, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: \u003cp\u003e\u003c\/p\u003e- The people--the individuals launching and leading the venture and outside parties providing key services or important resources \u003cp\u003e\u003c\/p\u003e- The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast \u003cp\u003e\u003c\/p\u003e- The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate \u003cp\u003e\u003c\/p\u003e- Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond \u003cp\u003e\u003c\/p\u003eTimely in this age of innovation, \u003ci\u003eHow to Write a Great Business Plan\u003c\/i\u003e helps you give your new venture the best possible chances for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-1606701\"\u003eWilliam A. Sahlman\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 72\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.53h x 4.32w x 0.22d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781422121429\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1422121429\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS011000\"\u003eBusiness Writing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWilliam A. Sahlman\u003c\/b\u003e is Dimitri V. d'Arbeloff Professor of Business Administration at Harvard Business School and Senior Associate Dean for External Relations. He is a member of the board of directors or board of advisors of several private companies and not-for-profit organizations.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":42675400409325,"sku":"9781422121429","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_14d3c7c7-be73-4890-b7e0-8e2703b00c1d.jpg?v=1649602724","url":"https:\/\/sureshotbooks.com\/products\/how-to-write-a-great-business-plan-9781422121429","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}