{"product_id":"ignite-topline-growth-how-revops-and-go-to-market-alignment-spark-success-9798889266242","title":"Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success","description":"\u003cp\u003eHave you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, \u003c\/em\u003eauthor Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy reading this book, you will understand: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe four critical elements necessary for strong GTM alignment\u003c\/li\u003e\n\u003cli\u003eThe steps needed to put those elements in place\u003c\/li\u003e\n\u003cli\u003eThe magnitude of benefits you and your teams are likely to enjoy because of great alignment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success \u003c\/em\u003eis a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15987423\"\u003eMelanie R. Varin\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Degree Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798889266242\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8889266244\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM005000\"\u003eBusiness \u0026amp; Productivity Software | General\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Degree Press","offers":[{"title":"Default Title","offer_id":44547868623085,"sku":"9798889266242","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ceac800e-fb32-4949-a679-822c10a8fab1.jpg?v=1701630175","url":"https:\/\/sureshotbooks.com\/products\/ignite-topline-growth-how-revops-and-go-to-market-alignment-spark-success-9798889266242","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}