{"product_id":"ignite-your-research-mojo-how-you-can-make-user-research-impactful-and-transform-your-company-9781979571746","title":"Ignite Your Research Mojo: How you can make user research impactful and transform your company","description":"\u003cp\u003eWhy do so many companies' research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data?\u003c\/p\u003e \u003cp\u003eStrangely enough, no text on user research has tackled these questions-until now. \u003ci\u003eIgnite Your Research Mojo\u003c\/i\u003e is the first book designed expressly to focus on the factors that can spell success or failure when researching end user needs and behaviors. It was written for professionals of all experience levels seeking to contribute work that is actually used. \u003c\/p\u003e \u003cp\u003eBeginning with a section geared to anyone who wants to do good research, the book tackles fundamental questions such as why you should do user research (even though Steve Jobs probably didn't) and how to formulate hypotheses. The second section addresses how to be an effective researcher, including recognizing and avoiding bad research, incorporating the power of emotions in product design, and eschewing \"fun\" deliverables that make your product team cry. The final section focuses on factors that make for successful (or unsuccessful) user research, including company culture, team organization, interpersonal abilities, and product-development philosophies.\u003c\/p\u003e \u003cp\u003eWith its laid-back, humorous authorial style and whimsical illustrations, \u003ci\u003eIgnite Your Research Mojo\u003c\/i\u003e breathes fresh air into the world of professional development.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11228748\"\u003eBen Crothers\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11606881\"\u003eDilip Chetan\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781979571746\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1979571740\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS016000\"\u003eConsumer Behavior | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e Dilip Chetan is a researcher, strategist, consultant, and a thought leader in the field of insights generation. He holds a bachelor's degree in electronics engineering and master's degrees in computer science, business administration, and human factors psychology.\u003c\/p\u003e \u003cp\u003eOver the course of his career, Chetan has managed design and research teams and conducted user research for all facets of product development. He has assisted in implementing best practices, mentored new researchers, hosted workshops on decision-making with top executives, and helped nurture corporate cultures where evidence-based product development is valued. An avid researcher, he has conducted studies on a variety of topics, including the impact of loud, aggressive music on driving and the effects of sudden exposure to exploding fireworks on people's skin-conductance levels.\u003c\/p\u003e \u003cp\u003eChetan lives in California with his wife and twin children.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":43327778652397,"sku":"9781979571746","price":24.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_572cc348-e059-49cb-851a-a18749c54a91.jpg?v=1663432641","url":"https:\/\/sureshotbooks.com\/products\/ignite-your-research-mojo-how-you-can-make-user-research-impactful-and-transform-your-company-9781979571746","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}