{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World","description":"\u003cb\u003eHow to Use Behavioral Design to Create Change in the Real World\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about \u003ci\u003e\u003cb\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eUsing \u003cb\u003ebehavioral design\u003c\/b\u003e and an accessible \u003cb\u003efour-step method\u003c\/b\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. \u003cp\u003e\u003c\/p\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13731529\"\u003eMorten Münster\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 1.20d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781786278951\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1786278952\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS042000\"\u003eManagement Science\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS085000\"\u003eOrganizational Behavior\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PSY\"\u003ePsychology\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PSY031000\"\u003eSocial Psychology\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMorten Münster is an adviser in behavioral design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma, and several public institutions. He writes regularly about management and strategy in financial newspapers.\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":42697208168685,"sku":"9781786278951","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ece37a0c-f613-4dbb-b25a-350e7af4b7a3.jpg?v=1649886077","url":"https:\/\/sureshotbooks.com\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}