{"product_id":"in-pursuit-of-english-language-and-subjectivity-in-neoliberal-south-korea-9780190855741","title":"In Pursuit of English: Language and Subjectivity in Neoliberal South Korea","description":"\u003cem\u003eIn Pursuit of English\u003c\/em\u003e traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called \"English fever\" of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy. \u003cp\u003e\u003c\/p\u003eBringing together ethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, \u003cem\u003e In Pursuit of English\u003c\/em\u003e develops an innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14539177\"\u003eJoseph Sung-Yul Park\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.09w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780190855741\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0190855746\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN009050\"\u003eLinguistics | Sociolinguistics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL062000\"\u003eGeopolitics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS003000\"\u003eAsia | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJoseph Sung-Yul Park\u003c\/strong\u003e is Associate Professor in the Department of English Language and Literature at the National University of Singapore. He is the author of \u003cem\u003eThe Local Construction of a Global Language: Ideologies of English in South Korea\u003c\/em\u003e and co-author of \u003cem\u003eMarkets of English: Linguistic Capital and Language Policy in a Globalizing World \u003c\/em\u003eand \u003cem\u003eA Reference Grammar of Wappo\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44438953689325,"sku":"9780190855741","price":74.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ea512239-c647-401f-b6d9-010986f7c2a3.jpg?v=1700153329","url":"https:\/\/sureshotbooks.com\/products\/in-pursuit-of-english-language-and-subjectivity-in-neoliberal-south-korea-9780190855741","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}