{"product_id":"international-marketing-in-a-changing-world-a-managerial-guidebook-9781637428481","title":"International Marketing in a Changing World: A Managerial Guidebook","description":"\u003cp\u003e\u003cb\u003eNavigate Global Markets with Confidence\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInternational Marketing in a Changing World\u003c\/i\u003e is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.\u003c\/p\u003e\u003cp\u003eAuthored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique \u003ci\u003e3W-1H\u003c\/i\u003e framework simplifies complex decisions, helping marketers focus on what matters most.\u003c\/p\u003e\u003cp\u003eWith relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17956375\"\u003eM. Billur Akdeniz\u003c\/a\u003e,\u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17956376\"\u003eSebastian Van Der Vegt\u003c\/a\u003e,\u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12364372\"\u003eS. Tamer Cavusgil\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781637428481\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1637428480\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48766047125741,"sku":"9781637428481","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_65094366-af06-4a24-9edc-49079733824b.jpg?v=1758645656","url":"https:\/\/sureshotbooks.com\/products\/international-marketing-in-a-changing-world-a-managerial-guidebook-9781637428481","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}