{"product_id":"intrabranding-the-keystone-of-corporate-agility-9780974501772","title":"Intrabranding: The Keystone of Corporate Agility","description":"\u003cp\u003eBranding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The \u003cem\u003eonly\u003c\/em\u003e remedy is \u003cem\u003eintrabranding\u003c\/em\u003e: continuously selling and enforcing your corporate brand \u003cem\u003einside \u003c\/em\u003eyour enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. \u003cem\u003eNo \u003c\/em\u003eenterprise can succeed at branding without \u003cem\u003efirst\u003c\/em\u003e excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMarc Rudov, branding advisor to CEOs and author of \u003cem\u003eBrand Is Destiny: The Ultimate Bottom Line\u003c\/em\u003e and \u003cem\u003eBe Unique or Be Ignored: The CEO's Guide to Branding\u003c\/em\u003e, warns every chief exec: If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled! \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3374915\"\u003eMarc H. Rudov\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MHR Enterprises\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780974501772\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0974501778\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS104000\"\u003eCorporate Governance\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS103000\"\u003eOrganizational Development\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MHR Enterprises","offers":[{"title":"Default Title","offer_id":44450827895021,"sku":"9780974501772","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_a877b0f9-865d-40ab-8171-7ba23e8e3f2c.jpg?v=1700322036","url":"https:\/\/sureshotbooks.com\/products\/intrabranding-the-keystone-of-corporate-agility-9780974501772","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}