{"product_id":"karl-gerstner-designing-programmes-programme-as-typeface-typography-picture-method-9783037785782","title":"Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method","description":"\u003cp\u003eSwiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. \u003ci\u003eDesigning Programmes\u003c\/i\u003e is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars M ller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars M ller reissues the book with its original design.\u003c\/p\u003e\u003cp\u003eHere, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, \u003ci\u003eDesigning Programmes\u003c\/i\u003e inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11691589\"\u003eKarl Gerstner\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.10w x 0.20d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9783037785782\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 3037785780\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES004000\"\u003eEssays\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007050\"\u003eGraphic Arts | Typography\u003c\/a\u003e\u003cbr\u003e","brand":"Lars Muller Publishers","offers":[{"title":"Default Title","offer_id":42675599868141,"sku":"9783037785782","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_7a4e7029-5209-4a35-91ff-bb97d4ee1bad.jpg?v=1649605764","url":"https:\/\/sureshotbooks.com\/products\/karl-gerstner-designing-programmes-programme-as-typeface-typography-picture-method-9783037785782","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}