La Intención Oculta

One of America's greatest publicists - responsible for the legendary slogan "Priceless" for MasterCard and the campaign that brought Rudolph Giuliani to New York City Hall - reveals the secrets to successfully closing a business, convincing a customer, motivate a team or get a corporation to recognize our talent. Allen presents a method of proven effectiveness that allows identifying the hidden intention that moves individuals in their consumption and business decisions. It is not only about getting others to buy what we are selling, but establishing deep ties with them that translate into a mutually beneficial and long-term business relationship.

Author: Kevin Allen
Publisher: Oceano
Published: 06/01/2021
Pages: 184
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.70w x 0.40d
ISBN13: 9786074009774
ISBN10: 6074009775
Language: Spanish
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Marketing | General
- Business & Economics | Sales & Selling | General

About the Author
Kevin Allen is one of the most successful publicists in the United States and an expert in business development. He has collaborated with numerous leading companies and has also served as a consultant and speaker. As part of some of the world's largest advertising agencies, he has spearheaded campaigns for MasterCard, Siemens, Microsoft Europe, Marriott, Nestlé, L'Oreal, Lufthansa, Johnson & Johnson, and other companies. He currently runs his own company, Kevin Allen Partners.