{"product_id":"let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-9780143109679","title":"Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual","description":"\u003cb\u003e\"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope.\" \u003cb\u003e--Jared Diamond, Pulitzer Prize-winning author of \u003ci\u003eGuns, Germs, and Steel\u003c\/i\u003e\u003c\/b\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eIn this 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. \u003cp\u003e\u003c\/p\u003e From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16181646\"\u003eYvon Chouinard\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.50w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780143109679\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0143109677\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BIO\"\u003eBiography \u0026amp; Autobiography\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BIO026000\"\u003eMemoirs\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-NAT\"\u003eNature\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-NAT011000\"\u003eEnvironmental Conservation \u0026amp; Protection | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eYvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":42709192442093,"sku":"9780143109679","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_ba322c16-7031-49dd-9b77-bbeffface382.jpg?v=1747479819","url":"https:\/\/sureshotbooks.com\/products\/let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-9780143109679","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}