{"product_id":"letter-design-in-the-graphic-arts-9781635618044","title":"Letter Design in the Graphic Arts","description":"\u003cp\u003eThis classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. \u003c\/p\u003e\u003cp\u003eFeaturing a wide breadth of examples from lipstick ads to film posters and billboards, \u003cem\u003eLetter Design in the Graphic Arts\u003c\/em\u003e analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. \u003c\/p\u003e\u003cp\u003eWith large photos of actual advertisements as well as details on the fonts and lettering, this book covers: \u003c\/p\u003e\u003cp\u003eStandard letter design for advertisements\u003cbr\u003e Letter design for space advertisements in newspapers and magazines\u003cbr\u003e Lettering for outdoor displays like billboards\u003cbr\u003e Lettering and its applications in package design\u003cbr\u003e Creative and alternative approaches to hand-lettering\u003c\/p\u003e\u003cp\u003eWith tips on creative combinations and layout suggestions based on examples in the book, \u003cem\u003eLetter Design in the Graphic Arts\u003c\/em\u003e is sure to be a unique and inspiring reference for modern designers working in print or digital media. \u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11146806\"\u003eMortimer Leach\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Echo Point Books \u0026amp; Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.41d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781635618044\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1635618045\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007010\"\u003eGraphic Arts | Advertising\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Echo Point Books \u0026 Media","offers":[{"title":"Default Title","offer_id":44537905479917,"sku":"9781635618044","price":35.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_a830e3b7-be91-44a9-b0c4-58a1ca742715.jpg?v=1701448313","url":"https:\/\/sureshotbooks.com\/products\/letter-design-in-the-graphic-arts-9781635618044","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}