{"product_id":"lookers-into-bookers-the-tourism-marketing-blueprint-marketing-strategies-for-tour-operators-and-tourism-businesses-9781916147324","title":"Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses","description":"\u003cp\u003eThis book is for any\u003cstrong\u003e tour operator, tourism or hospitality business, or marketing agency\u003c\/strong\u003e looking to\u003cstrong\u003e master the art of marketing\u003c\/strong\u003e a travel-related business effectively.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the\u003cstrong\u003e consumer journey-dreaming, planning, booking, experiencing, and sharing\u003c\/strong\u003e-you'll learn how to move potential customers through these phases seamlessly.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUltimately, this book will help you turn\u003cstrong\u003e lookers into bookers\u003c\/strong\u003e and grow your business with a comprehensive, long-term marketing approach.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-7464396\"\u003eChris Torres\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marketing Coach\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781916147324\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1916147321\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS081000\"\u003eIndustries | Hospitality, Travel \u0026amp; Tourism\u003c\/a\u003e\u003cbr\u003e","brand":"Marketing Coach","offers":[{"title":"Default Title","offer_id":48455324893421,"sku":"9781916147324","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_1e1ca766-ba0f-420c-99bc-fd4f156508ae.jpg?v=1753520744","url":"https:\/\/sureshotbooks.com\/products\/lookers-into-bookers-the-tourism-marketing-blueprint-marketing-strategies-for-tour-operators-and-tourism-businesses-9781916147324","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}