{"product_id":"making-shift-happen-designing-for-successful-environmental-behavior-change-9780865719484","title":"Making Shift Happen: Designing for Successful Environmental Behavior Change","description":"\u003cp\u003e\u003cstrong\u003eThe changemaker's guide to catalyzing environmental behaviour change for a healthy future\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.\u003c\/p\u003e \u003cp\u003eFrom hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks--shifting the behavior of millions for the better is possible.\u003c\/p\u003e \u003cp\u003eBased on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative--from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.\u003c\/p\u003e \u003cp\u003eClear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUsing social norms to spread positive environmental behaviors\u003c\/li\u003e \u003cli\u003eSelecting and testing stories, metaphors, and values to frame information for each audience\u003c\/li\u003e \u003cli\u003eCatalyzing action by aligning your initiative with your audience's personal and social motivators\u003c\/li\u003e \u003cli\u003eBreaking bad habits and building positive ones\u003c\/li\u003e \u003cli\u003eCapturing your audience's attention and reducing barriers to action\u003c\/li\u003e \u003cli\u003eConnecting people with nature and building empathy for the environment and its inhabitants.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eMaking Shift Happen \u003c\/em\u003eis a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13359644\"\u003eNya Van Leuvan\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13359646\"\u003eLauren Highleyman\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13359645\"\u003eRod Fujita\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Society Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 7.40w x 1.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780865719484\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0865719489\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL044000\"\u003ePublic Policy | Environmental Policy\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS094000\"\u003eGreen Business\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PSY\"\u003ePsychology\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PSY003000\"\u003eApplied Psychology\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNya Van Leuvan\u003c\/strong\u003e, MA, is the co-founder and executive director of Root Solutions, a non-profit specializing in individual and institutional environmental behavior change. Previously, Nya was a fisheries specialist at Environmental Defense Fund where she co-authored two books on the use of market-based approaches in fisheries. She holds an MA from the School of Human Evolution and Social Change. She lives in Mill Valley, CA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLauren Highleyman\u003c\/strong\u003e, MS, manages projects and partnerships at Root Solutions. She holds an MS in Natural Resources and Environment, with a specialization in Environmental Behavior, Education, and Communication. She lives in Sausalito, CA. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRod Fujita, PhD\u003c\/strong\u003e, is a leader in the theory and practice of aligning incentives with good conservation outcomes. He co-founded Root Solutions and is the Director of Research and Development at Environmental Defense Fund's Oceans Program, where he has been working to improve fisheries for more than 30 years. He lives in Oakland, CA. \u003c\/p\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":42698248192237,"sku":"9780865719484","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4f4aa26b-2091-4436-90ca-83c7b1a2515c.jpg?v=1649897267","url":"https:\/\/sureshotbooks.com\/products\/making-shift-happen-designing-for-successful-environmental-behavior-change-9780865719484","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}