{"product_id":"mapping-innovation-pb-9781265874681","title":"Mapping Innovation (Pb)","description":"\u003cp\u003e\u003cstrong\u003eMap the innovation space--and blaze a path to profits and growth\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCountless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies--a straight line to success!--and some are so technical that readers get lost before they begin. \u003c\/p\u003e\u003cp\u003eNow, there's \u003cem\u003eMapping Innovation\u003c\/em\u003e, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products--and shows you how to replicate their success. \u003c\/p\u003e\u003cp\u003eBusiness innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework--the Innovation Matrix--for discovering which \"type\" of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve. \u003cbr\u003eIn the end, you'll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eMapping Innovation\u003c\/em\u003e offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10455363\"\u003eGreg Satell\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781265874681\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1265874689\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":44537188450541,"sku":"9781265874681","price":34.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_f5751176-21d2-4e95-9d49-2ff28010fa0b.jpg?v=1701438177","url":"https:\/\/sureshotbooks.com\/products\/mapping-innovation-pb-9781265874681","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}