{"product_id":"marketing-your-librarys-electronic-resources-second-edition-a-how-to-do-it-manual-for-librarians-9781783302673","title":"Marketing Your Library's Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians","description":"\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e \u003cul\u003e \u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e \u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e \u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e \u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e \u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e \u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-6778545\"\u003eMarie R. Kennedy\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-677843\"\u003eCheryl Laguardia\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Facet\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.51d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781783302673\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1783302674\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN025000\"\u003eLibrary \u0026amp; Information Science | General\u003c\/a\u003e\u003cbr\u003e","brand":"Facet","offers":[{"title":"Default Title","offer_id":44709128110317,"sku":"9781783302673","price":108.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_391c09a6-47e6-442b-81d4-7a3f64aff830.jpg?v=1704004957","url":"https:\/\/sureshotbooks.com\/products\/marketing-your-librarys-electronic-resources-second-edition-a-how-to-do-it-manual-for-librarians-9781783302673","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}