{"product_id":"mcquails-media-and-mass-communication-theory-9781473902510","title":"McQuail's Media and Mass Communication Theory","description":"\u003cp\u003e\u003cem\u003e\"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.\" \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e Professor Sonia Livingstone \u003c\/strong\u003e \u003cstrong\u003e Department of Media and Communications, London School of Economics and Political Science \u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eNow in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.\u003cbr\u003e\u003cbr\u003eNew to this edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.\u003c\/li\u003e \u003cli\u003eFurther discussion of the ethics of media and mass communication in all chapters.\u003c\/li\u003e \u003cli\u003eInclusion of a diverse and global range of voices, histories and examples from across the field.\u003c\/li\u003e \u003cli\u003eMore detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.\u003c\/li\u003e \u003cli\u003eNew and revised material, including a new chapter \"A Canon of Media Effects\", bringing together Social-Cultural Effects \u0026amp; News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA vitally important resource for all students of Media and Mass Communication in the 21st century.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12311531\"\u003eDenis McQuail\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publishing Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 688\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.37d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781473902510\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1473902517\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN004000\"\u003eCommunication Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC022000\"\u003ePopular Culture\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN008000\"\u003eJournalism\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sage Publishing Ltd","offers":[{"title":"Default Title","offer_id":44450208776429,"sku":"9781473902510","price":176.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4a110975-88f5-4880-aa3b-1f5353359433.jpg?v=1700316572","url":"https:\/\/sureshotbooks.com\/products\/mcquails-media-and-mass-communication-theory-9781473902510","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}