{"product_id":"media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-9781537438269","title":"Media Planning \u0026 Buying n the 21st Century: Integrating Traditional \u0026 Digital Media","description":"UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12992558\"\u003eRonald D. Geskey Sr\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 684\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.37d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781537438269\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1537438263\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eWith vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion \u0026amp; events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":42686030577901,"sku":"9781537438269","price":112.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_8f481d63-d3b5-4c08-aa16-5c460c6a12de.jpg?v=1649773363","url":"https:\/\/sureshotbooks.com\/products\/media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-9781537438269","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}