{"product_id":"nation-brand-soft-power-and-the-case-of-the-united-arab-emirates-9789948766704","title":"Nation Brand: Soft Power and the Case of the United Arab Emirates","description":"For years, countries have been leveraging so-called 'soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena.The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16892498\"\u003eAmna Al Hammadi\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Austin Macauley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 80\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.19d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9789948766704\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 9948766709\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e","brand":"Austin Macauley","offers":[{"title":"Default Title","offer_id":47362906390765,"sku":"9789948766704","price":11.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_e49ee13f-5077-42b3-8bbb-c26efca3d93d.jpg?v=1731736458","url":"https:\/\/sureshotbooks.com\/products\/nation-brand-soft-power-and-the-case-of-the-united-arab-emirates-9789948766704","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}