{"product_id":"omnichannel-retail-how-to-build-winning-stores-in-a-digital-world-9781398612723","title":"Omnichannel Retail: How to Build Winning Stores in a Digital World","description":"\u003cp\u003e\u003cb\u003eThe retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTo win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eOmnichannel Retail\u003c\/i\u003e\u003c\/b\u003e serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16717467\"\u003eTim Mason\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15832357\"\u003eSarah Jarvis\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781398612723\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1398612723\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS057000\"\u003eIndustries | Retailing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058000\"\u003eSales \u0026amp; Selling | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim Mason\u003c\/b\u003e, based in London UK, has over 30 years' experience in grocery and retail industries, specializing in strategic marketing and customer loyalty. He is CEO of Eagle Eye, an SaaS technology company. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMiya Knights\u003c\/b\u003e, based in London UK, has 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns \u003ci\u003e\u003cb\u003eRetail Technology\u003c\/b\u003e\u003c\/i\u003e magazine and is co-author of \u003ci\u003e\u003cb\u003eAmazon\u003c\/b\u003e\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSarah Jarvis \u003c\/b\u003ebased in London UK is Head of Solutions Marketing at Eagle Eye.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":44692309803245,"sku":"9781398612723","price":42.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_f49f06cd-c684-4ada-a432-444d27688bcd.jpg?v=1703738263","url":"https:\/\/sureshotbooks.com\/products\/omnichannel-retail-how-to-build-winning-stores-in-a-digital-world-9781398612723","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}