Online Reputation Management in Destination and Hospitality: What We Know, What We Need to Know

Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Author: Riccardo Rialti
Publisher: Emerald Publishing Limited
Published: 02/09/2023
Pages: 256
Binding Type: Hardcover
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d
ISBN13: 9781803823768
ISBN10: 1803823763
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Management | General

About the Author

Riccardo Rialti is an Assistant Professor of Management at the University of Milan, Italy.

Zuzana Kvítková is an Assistant Professor at the Department of Tourism at the Prague University of Economics and Business, Czech Republic.

Tomás Makovník is an Assistant Professor at the Department of Tourism, Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia.

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